The crisis that took markets by surprise in 2008 led to a substantial contraction in assets under management for Kairos, which, rather than focusing on cutting costs, chose to respond with more dynamism on the market, recruiting additional professionals with proven ability and experience.
The Group reworked its strategy to meet the new needs of its clients and investors in general. It expanded its offer, reducing the percentage of hedge funds in its product portfolio and gradually including UCITS funds, without forgoing its absolute return investment approach.
By the end of 2011, the Group had a new strategic structure, a more balanced and well-diversified product portfolio that included compliant UCITS funds, a new Italian Wholesale distribution division mainly targeting retail clients and a stronger brand.
In 2012, Kairos began an important strategic partnership with the Julius Baer Group to forge a long-term alliance in investment advisory and portfolio management services for HNW clients. Kairos acquired 100% of Julius Baer SIM, while the Swiss group picked up a 19.9% interest in Kairos Investment Management SpA. Julius Baer is the ideal partner for Kairos, as it shares the same business culture, focused on wealth management and client relationships and because it believes in the potential of Italy.